Looking Glass helps brands, retailers, and companies build holographic experiences that people remember.
Our Hololuminescent™ Display (HLD) platform enhances 2D video into 3D immersive experiences without complex 3D pipelines.
Create virtual space for your 2D video. Enhance presence and depth for characters, people and products.



From retail activations to flagship installations, we help brands create moments of real presence.

















It’s never been easier to make something. In 2025, every brand is a content studio. Generative video tools, photogrammetry apps, and real-time rendering have turned creation into a matter of clicks. Scenes that once took a team of animators can now be produced by one person in an afternoon.

Sometimes, progress doesn’t look like more—it looks like less.Less gear. Less friction. Less of a gap between what we imagine and what we can actually do.When we started building holographic displays over a decade ago, we were chasing a very specific vision: to make 3D feel real.

We saw your comments across our social platforms and here on YouTube, I know you guys have a TON of questions so we wanted to take some time to answer some of the more pressing ones. Join us in a deep dive with our Co-founder Shawn Frayne and Software Product lead, Alex Duncan as we answer some of your most pressing questions about the HLD.
From retail activations to flagship installations, we help brands create moments of real presence.
The first-ever display with an embedded holographic volume delivering real depth in a razor thin form factor.

New York-based Looking Glass Factory (LGF) has been narrowly focused on making glasses-free holograms a thing with its innovative displays.
Looking Glass has launched a razor-thin display that can transform video into lifelike 3D holograms.
HLD enables holograms without XR headsets, eye-tracking, or complex asset development pipelines.
HLD 16” and HLD 27” ship Nov/Dec 2025.
HLD 86” ship Q1 2026.
Learn more here.
We ship internationally to most countries around the world.
Orders shipped outside the U.S. and Hong Kong will be subjected to local customs fees, duties, or taxes. Orders within the U.S, applicable states sales tax will also fall under the buyer's responsibility.
• 1 x Hololuminescent™ Display with VESA mount.
• 1 x Demo media player
• 1 x Pre-loaded demo content on a USB drive
• 1 x HDMI Cable (79" / 2m)
• 1 x Installation & wall mounting guide
For large-scale deployments and remote management, the HLD is compatible with a variety of managed media players and CMS like Brightsign, Yodeck, and Scala.
Think of our displays as two branches of the same tree:
• Hololuminescent Displays (HLD) → For effortless holographic presence, anywhere. Used for high-traffic engagement and presence.
• Light Field Displays → For advanced 3D visualization, interaction, and research. Used for industrial visualization.
Learn more here.
Our HLD technology builds on a decade of holographic and light field experience and intellectual property.. This new HLD technology combines a fixed holographic volume baked into the display's optical stack, creating true depth and dimension that makes people, characters, and products appear to float in space.
The HLD does not require eye-tracking cameras. It is intended to work as well for one person as it does for dozens of people at the same time.
The technology behind the Looking Glass hardware and software is protected by patents granted and pending around the world. Learn more here.
Depending on your size requirements, we can create custom-sized HLDs for your needs. HLDs can be made from as small as 2" to 200".
Contact us and let us know what you are looking for at support@lookingglassfactory.com.
The HLDs feature a full HD (1080p) resolution for the 16” display and 4K resolution for the 27” & 86" displays.
The HLD includes a Raspberry Pi 4 for demo and experimentation purposes.
For long-term installations, we recommend using a digital signage solution such as BrightSign, Yodeck, or Scala. These solutions must support:
• 1080p output for the HLD 16"
• 4K output for the HLD 27" and HLD 86"
Both HDMI and DisplayPort (DP) connections are supported.
Other computer configurations (e.g., Windows PC or macOS) are also compatible, provided they meet the same resolution requirements (1080p for HLD 16", 4K for HLD 27" and HLD 86") via HDMI or USB-C.
The standard Hololuminescent™ Displays do not have built-in speakers. However, you can connect a speaker for audio playback via the 3.5mm AUX jack for audio out.
For demo and experimentation, you can use the included Raspberry Pi 4. Simply load your content onto a USB drive (following our upcoming guides) and insert it into the Raspberry Pi.
For permanent installations, we recommend a professional digital signage solution such as BrightSign, Yodeck, or Scala.
Inquire further at support@lookingglassfactory.com.
The HLD displays standard 2D video enhanced with shadows and lighting effects that make the content appear as if it’s on a holographic stage.
You can create these videos in several ways:
• AI video generation (e.g., Kling, Veo, Runway)
• Real-world footage (e.g., iPhone, DSLR)
• Digital renderings (e.g., Blender, Cinema4D, Maya)
To add the lighting effects, we will provide an Adobe Premiere Pro / After Effects template along with a user guide.
In addition, you can build real-time applications using tools like Unity3D and Unreal Engine. Templates, tutorials, and user guides will be available soon.
At the moment, all HLDs come with a pre-set alcove (box).For custom backgrounds, please inquire further at support@lookingglassfactory.com.
Looking Glass Factory offers a 30-day, no-questions-asked refund for any of our standard products you’re not satisfied with, provided the product is in its original, sellable condition. You can review the full policy here.
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